Resources

how-sales-and-marketing-can-work-together-as-a-family
How Sales and Marketing Can Work Together as a Family

June 12, 2020

How Sales and Marketing Can Work Together as a Family with Tauseef Muhammad

When Tauseef says Marketers and Sales must be “Digital first,” he doesn’t mean email and social media.

level-up-your-skills-and-your-team
Level Up Your Skills and Your Team

June 12, 2020

Level Up Your Skills and Your Team with David Lewis

“Demand Gen Dave” advises marketers to hit the throttle and get back in the market.

the-dimensions-of-leadership-during-crisis
The Dimensions of Leadership During Crisis

June 10, 2020

The Dimensions of Leadership During Crisis with Jim Riesenbach

In this edition of Back to Business Jim Risenbach joins True Influence CEO Brian Giese to talk about leadership during crisis.

true-influence-with-christopher-engman-automated-marketing-mix-modeling-solve-the-attribution-problem
How to Adapt Your Marketing Strategy

June 8, 2020

Automated Marketing Mix Modeling: Solve the Attribution Problem with Christopher Engman

Listen as Christopher, CRO/CMO Proof Analytics / Leader in AMMM / Author of “Megadeals” shares his thoughts about the attribution problem.

b2b-sales-enablement-why-its-time-to-pause-and-pivot
How to Adapt Your Marketing Strategy

June 8, 2020

B2B Sales Enablement: Why It’s Time to Pause and Pivot with Trish Bertuzzi

Get Trish Bertuzzi’s helpful advice for all phases of the “virtual” sales cycle from lead generation through win/loss analysis.

3-ideas-to-jolt-your-b2b-demand-generation
How to Adapt Your Marketing Strategy

June 8, 2020

3 Ideas to Jolt Your B2B Demand Generation with Sonya Pelia

Hear what Sonya Pelia has to say about B2B demand generation in an unsettled market and why you need to jolt your strategy.

true-influence-with-tyler-lessard-how-to-adapt-your-marketing-strategy
How to Adapt Your Marketing Strategy

May 30, 2020

How to Adapt Your Marketing Strategy with Tyler Lessard

Something as basic as “let’s book a meeting” has a new meaning and new options – and buyers like it. Here’s how to adapt.

back-to-business-series-featuring-tony-uphoff
Back-to-Business Series featuring Tony Uphoff

May 30, 2020

How COVID has accelerated trends across industries with Tony Uphoff

Some call him “the media executive’s media executive,” and Tony Uphoff doesn’t disappoint. Listen as he joins True Influence CEO Brian Giese for a company town hall to talk about supply chain trends,

true-influence-with-maria-ross-how-to-personalize-b2b-marketing-with-emotion-and-logic
How to Personalize B2B Marketing with Emotion and Logic

May 30, 2020

How to Personalize B2B Marketing with Emotion and Logic with Maria Ross

In this videocast, Maria reminds marketers that they’re selling to human beings who make decisions emotionally and justify them logically, even in the B2B space.

true-influence-with-k-paul-singh-how-to-come-out-of-this-stronger
How to Come Out of This Stronger

May 26, 2020

CEO Interview with Paul Singh

How to Come Out of this Stronger Hear astute observations from this business sage about how leaders can cope with an uncertain marketplace.

generating-demand-through-genuine-conversations
Generating Demand through Genuine Conversations

May 26, 2020

Generating Demand through Genuine Conversations with Tristan Pelligrino

After the first conversation with a prospect, what comes next? How do you keep a dialog going through content? Strong thought leadership with real ideas and innovation.

why-personalization-matters
Why Personalization Matters in a Time of Disruption

May 26, 2020

Why Personalization Matters in a Time of Disruption with Michele Fitzpatrick

Hear her advice for making sense of all the data that’s available about channels, campaigns and engagement.

1 2 3

Are you ready?
See InsightBase in action.